Schedule an Audit
Advisory background

Clarity over marketing complexity

Ten years directing acquisition budgets across direct-to-consumer goods, B2B software, and specialized retail without agency middlemen.

10 yrs

in digital marketing

40+

brands advised

1:1

direct partnership

Career path

From in-house teams to independent advisory

Early roles managing multi-million dollar acquisition budgets revealed a persistent industry gap: founders were paying for junior account managers while senior strategists sat behind closed doors. That realization prompted the shift to independent consulting, where every client works directly with the practitioner who builds the strategy.

The operating model is intentionally lean. By focusing exclusively on unit economics, clean attribution modeling, and sustainable margin, we replace algorithmic guesswork with predictable revenue pathways that scale cleanly over time.

— In practice

Tactile workspace review during an acquisition strategy audit in the Austin studio.

Operating maxim

Sustainable growth comes from understanding unit economics before scaling ad spend, not the other way around.

Clara Holt

Schedule an Audit

Bring your ad account dashboard and let's review your numbers.

Introductory strategy sessions scheduled Monday through Thursday.